4.Who would be the audience for your media product?

After many hours of careful research, choosing the audience for our product was difficult as it is what rounded off the planning of our final product as we would have had to design specifically for the audience. Though our certification was chosen to be a 15 it did not mean that was the age of our audience over all as it just means that that age group was allowed to watch the movie. Our audience's age was chosen to be from about 15 to young adults such as early 20's as our theme of gangs in London would appeal to these ages most. With a young audience it opens up more opportunities to attract them and distribute the sequence via social networking sites such as facebook and a video site such as youtube as these sites are very popular with a young audience and is also free.

The gender however was chosen to be mainly males as again the theme of gangs in London would appeal to the males more which is why we cast mainly male character in the sequence so that they would relate to each other. Our thriller genre also tends to appeal mostly to males due to the suspense, the tension and the subgenres of action being able to relate to it which entertains the male audience much more than that of the female audience.